E-commerce & Retail
Baby Gold Michelle email support agent
Baby Gold uses a Gorgias AI Agent named Michelle to answer custom-jewelry email tickets with brand context.
Author: Gorgias
What was done
Baby Gold implemented Gorgias AI Agent during beta to automate email support for made-to-order jewelry customers. The agent learns the brand's policies and tone, answers common tickets quickly, and leaves personalized or higher-risk inquiries for the in-house team. Gorgias reports a consistent 20% automation rate within two weeks, a 49-second first response time, and a one-minute resolution time.
Stack
Gorgias AI Agent
Gorgias Automate
Email Automation