bareMinerals shade-matching shopping agent

What was done

bareMinerals launched Gorgias Shopping Assistant as a virtual beauty consultant for product and shade-matching questions that often arrive outside business hours. The agent uses Shopify catalog data, guidance documents, help content, and shade conversion charts to recommend in-stock products, replacements for discontinued shades, and complementary items. Gorgias reports a 5.5% AOV uplift, 8.8x ROI in one month, zero returns on AI-influenced purchases during the first 30 days, and 20%-30% more revenue generated than human agents.

Stack