Sun and Ski Sunny gear-shopping agent

What was done

Sun and Ski Sports launched Sunny with Sierra, starting with returns and order-status questions and then expanding into sales support. Sunny asks shoppers about skill level, terrain, resorts, and gear compatibility so it can answer detailed ski, snowboard, boot, and binding questions online. Sierra reports 90% customer satisfaction for Sunny conversations, 3x product-page conversion among engaged shoppers, and no seasonal customer-service hiring for that winter despite ecommerce growth.

Stack