E-commerce & Retail
SPECS AR glasses customer journey superagent
SPECS uses an Agentforce superagent to guide high-consideration AR glasses buyers from discovery through support.
Author: Salesforce
What was done
SPECS, Snap's AR glasses subsidiary, built an Agentforce-powered AI concierge for SPECS.com to help customers understand a high-consideration $2,195 product and get service support in one conversation. A superagent orchestrates specialized agents such as Ask Me Anything, Service, and Returns, preserving context as customers move from product education to support or human handoff. Data 360 connects Salesforce, Google BigQuery, Contentful, and Zendesk content; Service Cloud captures cases and marketing opt-ins. Salesforce says SPECS built four agents in two months and one concierge across the customer journey.
Stack
Agentforce
Service Cloud
Data 360
Google BigQuery
Zendesk
Contentful