SaaStr event concierge and inbound agent

What was done

SaaStr deployed event agents for SaaStr AI London and other events so a three-person team could support attendees and buyers across time zones. The attendee concierge answers logistics and session questions, builds personal schedules, and follows guardrails against inventing event details. A separate inbound agent uses attendee profiles and site behavior to qualify buyers and book meetings. Salesforce reports 402,000 attendee and buyer interactions handled, 2.25 million event site sessions covered, and 614 qualified sales meetings booked by one agent.

Stack