Rootly incident-signal outbound agent

What was done

Rootly built an AI-forward outbound motion around a GTM engineer and Clay instead of expanding a traditional BDR team. Claygent researches companies and roles, combines LinkedIn, job posting, and tech-stack signals, and supports lead scoring, personalization, and real-time outreach triggered by incident signals through Make.com. Clay reports that Rootly sends more than 50 highly personalized automated emails per day, consolidates tools such as Apollo, UserGems, and 6Sense, and reaches buyers within minutes of relevant incidents.

Stack