Content
GoFundMe fundraiser creation coach agent
GoFundMe uses a Sierra agent to guide organizers through fundraiser story, title, goal, and image creation.
Author: Sierra
What was done
GoFundMe rebuilt fundraiser creation around a Sierra-powered conversation for organizers who may be under stress and new to fundraising. The agent asks about the organizer's situation, helps shape the story, title, goal, and images, and draws on patterns from past fundraisers without taking away the organizer's own voice. Sierra says GoFundMe used governance review, simulations, and red-team work before rollout, and reports 65% to 75% of organizers felt less stressed plus a 5% donation lift in early results.
Stack
Sierra AI Agent
Fundraiser Knowledge Base
LLM Evaluation
Red Teaming