Marketing & Sales

Demandbase Piper inbound qualification agent

Demandbase uses Piper as an AI SDR to qualify website visitors and route target-account conversations.

Author: Qualified

What was done

Demandbase hired Piper, Qualified's AI SDR agent, to become the front line for website engagement and qualification. Piper works with Qualified AI Conversations, AI Meetings, and AI Offers so sales reps can engage high-priority visitors while the agent books meetings and captures content-led demand. Qualified reports that Demandbase doubled Qualified-sourced pipeline, doubled meetings booked from target accounts, saved more than 100 inbound SDR hours per month, and saved $80,000 in SDR headcount in the first two months.

Stack

Qualified Piper
Salesforce
Pardot
Demandbase
ZoomInfo

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