Uber for Business onboarding outreach agent

What was done

Uber for Business built an Agentforce Sales onboarding agent for prospects who start but do not finish self-signup. The agent detects where a lead stalled, sends personalized email support, answers common questions, follows up within 24 hours, and hands complex pricing or program questions to sales with full context. MuleSoft connects Oracle, Hive, and market data while RAG grounds answers in about 300 approved sources. Built in six weeks, the agent increased conversion roughly 60% over the organic baseline and improved response rate by 50%.

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