Henkel consumer brand ambassador agents
Henkel runs 25-plus AI agents across brands and countries for product advice, stain guidance, hair care, and consumer insight.
Author: NiCE
What was done
Henkel Consumer Brands uses NiCE Cognigy AI Agents to manage and scale consumer interactions across global markets, brands, and channels. The deployment includes agents such as Loctite Product Advisor, Persil Stain Bot, Schwarzkopf Chat, and Crème Supreme AI Expert, each tailored to product guidance, education, or personalized recommendations. The platform connects to CRM and content systems, supports channels such as WhatsApp, Instagram, web chat, and contact centers, and adds live translation for multilingual service. NiCE reports 25-plus agents in 11 countries, seven channels, more than three million users, over five million annual consumer interactions, and a 68% acceleration in consumer research through agent analytics.