Salesforce website lead-routing agent

What was done

Salesforce deployed Agentforce on its public website so visitors can ask product, pricing, and comparison questions instead of digging through search results. The agent uses Data 360, retrieval over thousands of content pages, product catalog records, and contextual follow-up questions to produce grounded answers and summarize qualified conversations for sales development reps. Salesforce reports 100,000 chats initiated since launch, more than 30,000 chats influenced into leads, and a 40% year-over-year reduction in qualification time.

Stack