Global CPG content supply chain agents

What was done

A global consumer goods company deployed Publicis Sapient's Bodhi as an AI-assisted content engine for dozens of brands and markets. The system combines marketing-focused agents for campaign concepting, copy generation, SEO optimization, product-detail-page content, lifestyle imagery, video scripts, and asset resizing, with governance controls for brand compliance and responsible AI use. Content teams use the agents to localize and prepare campaign materials in days rather than waiting through manual production cycles. Publicis Sapient reports more than 700 assets created in two months, 60% reuse across brands, and production cycles reduced from weeks to days.

Stack