Ask Microsoft multi-agent web assistant
Microsoft rebuilt Ask Microsoft as a web agent that orchestrates product, pricing, trial, and follow-up sub-agents.
Author: Microsoft
What was done
Microsoft rebuilt its Ask Microsoft web agent with Copilot Studio generative orchestration after product-site traffic and expanding knowledge sources strained the original architecture. The new design routes customer questions to specialized sub-agents for Azure, Microsoft 365, pricing, trial pages, and larger Foundry-backed knowledge tasks, while retaining handoff to live chat. A shared dashboard monitors latency, errors, usage, and feedback, and feature flags support A/B rollout between legacy and upgraded agents. Microsoft reports 61% lower latency in Microsoft 365 tests, 16% more Azure product-trial starts, up to 70% fewer human-handled chats, and much higher signup intent among engaged customers.